visibility Adverse trends from either report may indicate the need for corrective action.
Successful marketing starts with identifying the needs of a particular market and positioning your service or product to fulfill those needs. Whether you're selling a service or product, both, it could be argued, are products. Once you've identified the needs of a market, launching a successful campaign requires a focused, identifiable and memorable statement about your product. Who could forget, "Just Do It"? Millions of advertising dollars were spent to make sure we never did. And did it work? Just ask Nike and Michael Jordan. Only through repetition of your message and adhering to well thought-out design standards in a synergistic and cohesive manner, will your product enter the larger conscience of your targeted industry or demographic.
Changing search engine algorithms
PAY-PER-CLICK/BIDDING MANAGEMENT THROUGH OVERTURE
and major metasearch engines such as DogPile Statistically, approximately 80% of keyword searches
For instance, if a person entered how to install mini-blinds as a search, if a site’s keywords are properly
Solving the Mysteries of Keyword Placement and Search Engine Optimization
identify the appropriate terms for biddingThese tools include our InteloSoft ™ Keyword Analysis &
The historical display is meant for trend analysis disclosing how changes in the engines are affecting your
much you are willing to spend and set your daily budget to reflect what you are comfortable paying.
(positions 4 & 5) are displayed in a section called More Sponsor Matches. In Lycos the top three results
time (usually a month)This calculation allows us to separate or eliminated keywords which serve no
A web designer builds professional custom (or template) websites, or web portal applications for clients from USA to Timbuktu. Typical ecommerce site customers range from self proprietors, to small business, to Fortune 500 companies.
On a daily basis, AHEADOFMYTIME ™ runs a report showing the number of pages present in the major search
keywords so that the major search engines can locate the information held within the siteThese challenges
Each client has different requirements, different success metrics and different work styles. With this in mind, AHEADOFMYTIME.COM customizes our standard process for each and every client engagement to ensure that we work together in the most effective and efficient manner possible.
AHEADOFMYTIME ™ will identify the best terms on which to bidWe utilize many different tools to
Over the several years, some engines have started to sell top placement within its search resultsInterested
a user actually clicks on the search engine result to go to your website, so your budget can be set and
Optimization should be for long-term value- not just short-lived high rankings.
someone clicks on their listingWe often see advertisers bidding well over a $1.00 more than they need
match the keyword in question, to make it enticing, but word them in a manner that pre-qualifies
Wheeling Search engines look for a certain type of data within what is called the root directory This directory
Besides SEO, there are other forms of online marketing that are necessary to target potential clients that are
the AdWords are put on pause until the next 24-hour period begins, thus allowing even the smallest
premium search engine listings
86% of all Internet users discover new web sites via a query on a search engine[Source GVU]
change it is possible to create a bidding gap over $.01, and advertisers are wasting money every time
These criteria change frequently.
the website, along with competitor’s keywords, and determine the market reach of those wordsFor
page in a section titled Sponsor Matches and near the bottom of the page, an additional two results
Through strategic consultation and ongoing maintenance, AHEADOFMYTIME.COM can help you attain the stability and premium positioning that will bring targeted traffic to your site.
Ongoing maintenance, modifications and re-submissions to address frequent changes in search engine ranking algorithms and new pages being added to their databases--thus insuring premium positioning for your web site.
GOOGLE ADWORDS COST PER CLICK
AHEADOFMYTIME.COM is a Chicago based web marketing consultancy.