 |
|
Do you have an effective Search Engine Optimization (SEO) Strategy?
You may have the flashiest website, but are you maximizing your on-line exposure and harnessing the lead generation power of the internet? How easy or difficult is it to find your website? Do you control awareness on all keywords relevant to your business? Open a new demand generation channel to out-market your competitors across the key search engines.
Dominate Internet Search Engines to drive awareness and leads.
If you are not in the top 30 search positions for your primary keywords or phrases, chances are your target audience will not find your site. You absolutely must have an SEO strategy to be successful.
AHEADOFMYTIME.COM SEO consulting services utilize the leading best practice strategies to navigate through the complex process of optimization to ensure that your company's name, description, and link appear when users search for the keywords related to your organization.
Our services support all of the top search engines, directories and portals, including:
| Google |
|
Alta Vista |
| Yahoo |
|
iWon |
| MSN |
|
America Online (AOL) |
| Lycos |
|
Netscape |
| HotBot |
|
Open Directory |
| Fast/All The Web |
|
And others |
SEO is an ever-changing science requiring continuous monitoring of search engine ranking methodologies, competition from new or changing sites, maintaining affiliate site link programs, and implementing new optimization methods. AHEADOFMYTIME.COM continually fine-tunes the processes to compete with the methods used to produce the top listed sites.
AHEADOFMYTIME.COM utilizes a set of optimization strategies to achieve superior search engine rankings:
Keyword Strategy
The use of appropriate keywords within your Web Site is essential for the site to make effective use of the major search engines. Using analysis and research, we work with you to develop the ideal set of keywords and phrases and using the appropriate combinations of keywords for promoting your site. We analyze your existing positions with the top engines against your targeted keyword phrases.
We assess keyword relevancy, traffic potential, complimentary terms, misspellings, multiple combinations, and geography. This also includes creation and optimization of META tags, renaming your images and hyperlinks as necessary, tuning HTML code for search performance, and optimizing title and description tags.
Affiliate Strategy
Affiliate programs or link popularity is an increasingly important factor that the major search engines use to rank your website. Your website's link popularity is determined by how many other websites are linking to your website. We investigate potential link partners for industry relevancy, that link to your competition, consistency of content, search engine positioning, amount of traffic, and networking potential.
We contact each potential link partner and negotiate reciprocal link agreements. The link popularity strategy cannot be automated and requires manual research, and direct communication and solicitation of the affiliate.
Pay Per Click Strategy
Pay per click can provide instant visibility to your site, but at a price. Positions on these search engines are determined by the actual amount that each advertiser is willing to pay-per-visitor under a real-time auction biding process for each keyword. You pay for the actual clicks to your site. This is a highly targeted method of gaining exposure under your keywords and phrases.
Pay per click engines require a credit card or deposit into a debit account. This strategy requires constant monitoring of the bid price and positioning. We can control the costs through the use of stops or varying the bid price based on day of the week or seasonality.
Hand Registration and Submission Strategy
Each search engine has its own guidelines. In order to optimize your keywords in each search engine, you must submit to the each engine individually. We do not employ automated submission services, as hand submission effectively reduces the rejection rate and helps boost the rankings. Once your site has been submitted, search engines use "spider robots" to index pages based on the specific engine's algorithms and crawl through your site to verify information and in many cases disqualify the submission.
Search engine changes their rules and criteria frequently. We stay current with the constantly changing directory submission guidelines, requirements, suggestions and techniques that produce leading directory visibility. We recurrently optimize and resubmit your pages in accordance with the latest search engine algorithms. When needed, we will adjust the optimized HTML coding on the content pages to boost compatibility with the search engine algorithms.
Benchmark Strategy
To stay abreast of each search engine's ever changing requirements, we monitor the individual search engines activity. By tracking the submissions of your site, and by testing on an ongoing basis we are always current with the guidelines of each search engine. We are continuously monitoring where your site is ranked and how it is positioned relative to the changing criteria of the search engines. Throughout this process we measure and monitor the traffic to your site.
Why Maintain?
If not vigorously maintained, all top rankings in due course drop. In effect, all rankings are on a continuously downward spiral due to a number of factors: Search engines changing their ranking algorithms, competition for top rankings, new pages being indexed, or from search engines cleaning out their indexes.
How Long To See Results?
From the time that we begin initial submissions on your program, it generally takes up to four weeks to see initial results. Thereafter, your site's score and ranking will continue to clime across the various search engines.
|
|
|
